Note: A theme sets the look and feel of your site. Although all themes in our Theme Showcase fundamentally work the same way, themes can have significant differences regarding specific layouts, options, and functionality.

One of the first things that most people do with a new site or when freshening up an existing one is spend loads of time looking at themes. Once they choose a theme, it’s not uncommon for folks to spend considerable time and effort customizing it, all without planning for content. If you’re in that group, I hope you’ll reconsider your approach.

You see, content should come first.

This is a good thing for everyone to remember, not just first-time bloggers. A site with ho-hum content — or worse, no content — will keep people from coming back, assuming that they find your site in the first place.

Content should drive the theme, not vice versa. What good is a…